The audience awareness for the first Budweiser commercial to me seems to be towards anyone celebrating or having a party maybe while your out just to feel happy. It doesn't particularly show any age range, but it looks to be all adults. The celebrations its showing are ones where Budweiser is just the key to make everything great at that moment. The opening scene is prohibition ending, so what they are saying what better to celebrate this moment then with a Budweiser.
The life cereal commercial could be towards both young children and parents. For the parents, they are showing the reassurance that you can get your child to eat healthy and they will still love it because they won't even be able to tell its the "healthy cereal" you have been trying to get them to eat. The young child's perspective is if the pickiest little brother likes it is must be really good, and they will eat it now.
Nikes commercial is towards young adults finding their way in life doing what they want and not being held back. It shows you to try, and if you fail, you try again just like the skate border in the opening scene. It tells you don't just stop when you have reached one goal; you make an even bigger one, and you strive to achieve that to show the world.
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